The marketing Funtcion and process

there are 6 primary key in marketing function and process.

1. Environmental analysis
2. Consumer analysis
3. Price planning
4. Promotion planning
5. Product planning
6. Distribution planning or place planing.

Environtmental and consumer analysis are market sesearch funtion that provide the means to evaluate maeket potential and identify target market.

Price, Planning, Product and Place are known as 4Ps. they are the variable for the marketing MIX.